Menu
Marketing and Sponsorship

Marketplace Roundup

In New Jersey, Eliot Shorr-Parks noted Eagles RB LeSean McCoy is featured in a new ad for Bounce dryer sheets in which he "holds a fake press conference admitting to using PEDs -- 'Potential Enhancing Dryer Sheets.'" The spot "comes after McCoy tweeted out a video of him effortlessly throwing a 45-pound weight over his head like a frisbee." Bragging about "going for 2,000 rushing yards might also be part of the ad campaign" (NJ.com, 8/11).

RATED PG-13: ESPN.com's Darren Rovell cited sources as saying that Pacers F Paul George "applied for and was granted the right to switch from No. 24 to No. 13." Because George applied for the change "before the March deadline, he doesn't have to pay for the remaining old No. 24s on the market." But sources said that he "still elected to do so." George had been "dropping hints of the change to fans" over the last month, having "tweeted trece, which means 13 in Spanish, seven times." George finished the '13-14 NBA season 15th in jersey sales (ESPN.com, 8/11).

GETTING THEIR KICKS: FC Dallas announced a deal with Chase, making the bank a signature partner, focusing on the FC Dallas youth and college prep programs. The deal marks Chase's first sports sponsorship in the Dallas-Ft. Worth market, and its first with an MLS club. The team held its first community clinic on Saturday (FC Dallas).

CORKED BAT: The Mariners announced a partnership with MLB licensee Wine By Design and will release the Seattle Mariners Wine Collection. Wine By Design partnered with Washington-based Maryhilll Winery to produce '11 Columbia River Valley Red and White wines, which can be purchased at MLB.com and at Seattle-area retailers (Mariners).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/12/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/12/Marketing-and-Sponsorship/Roundup.aspx

CLOSE