SBD/April 18, 2014/Marketing and Sponsorship

Game of Thrones: LeBron Tops List Of NBA Best-Selling Jerseys, Heat Lead Team Merch

Heat F LeBron James tops the NBA's list of best-selling jerseys for the '13-14 regular season, followed by Thunder F Kevin Durant, Lakers G Kobe Bryant, Bulls G Derrick Rose and Warriors G Stephen Curry. Meanwhile, the Heat held the top spot for best-selling team merchandise for the second consecutive season. Lakers gear ranked 2nd, followed by Bulls, Thunder and Knicks. Rankings are based on sales from adidas and NBAStore.com (THE DAILY). The AP's Tim Reynolds noted Spurs F Tim Duncan makes his "first appearance on the season-ending list" since '06-07. James said of holding the top spot, "It means a lot to know that I have so many fans that want to wear my jersey because they respect the way I play the game and respect who I am as a man." While adidas manufactures NBA jerseys, James pointed to his Nike campaign, saying, "Thanks so much to all that 'Strive for Greatness'" (AP, 4/17).

TOP-SELLING NBA PLAYER JERSEYS DURING '13-14 REGULAR SEASON ON NBASTORE.COM
RANK
PLAYER
RANK
PLAYER
1
Heat F LeBron James
9
Cavaliers G Kyrie Irving
2
Thunder F Kevin Durant
10
Rockets G James Harden
3
Lakers G Kobe Bryant
11
Clippers F Blake Griffin
4
Bulls G Derrick Rose
12
Thunder G Russell Westbrook
5
Warriors G Stephen Curry
13
Celtics G Rajon Rondo
6
Knicks F Carmelo Anthony
14
Spurs F Tim Duncan
7
Heat G Dwyane Wade
15
Pacers F Paul George
8
Clippers G Chris Paul
TOP-SELLING NBA TEAM JERSEYS DURING '13-14 REGULAR SEASON ON NBASTORE.COM
RANK
TEAM
RANK
TEAM
1
Heat
6
Celtics
2
Lakers
7
Nets
3
Bulls
8
Warriors
4
Thunder
9
Spurs
5
Knicks
10
Clippers

 

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