Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/August 11, 2014/Marketing and Sponsorship
NASCAR, Sponsors, Race Teams Could Soon Feel Ripple Effects Of Tony Stewart Incident
Published August 11, 2014
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RICK'S ROLL: Hendrick Motorsports on Friday announced that AARP and the AARP Foundation's Drive to End Hunger Program will return in '15 as a sponsor of the No. 24 Sprint Cup car driven by Jeff Gordon. The deal is for primary sponsorship in the Daytona 500 and 12 other races, down from 22 total this season, and associate sponsorship in all other races (HMS). Meanwhile, Dale Earnhardt Jr. on Friday said that he "hoped to continue representing the National Guard" despite the organization announcing Wednesday that it will pull its $32M motorsports sponsorship. Earnhardt said, "We don't really have any details on anything, and that's between the Guard and HMS to sort all that out. I've really enjoyed working with them over the last seven years and I hope to be able to continue to represent them. It's been a huge honor" (USATODAY.com, 8/8).
PERSONAL CARE: Kimberly-Clark on Friday "extended its sponsorship" of JTG Daugherty Racing's No. 47 Sprint Cup car through '17. The company will promote its Scott, Viva, Kleenex, Cottonelle and Huggies brands on the Chevy car driven by A.J. Allmendinger (AP, 8/8).