Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Bruton Smith Elected To NASCAR HOF
Upcoming Conferences and Events
SBD/August 7, 2014/Marketing and Sponsorship
National Guard Pulling Sponsorship Of Earnhardt Jr. In NASCAR, Rahal In IndyCar
Published August 7, 2014
TOUGH BLOW FOR INDYCAR TEAM: The National Guard in its statement said that motorsports is "not the only marketing arena to suffer under reduced budgets." The AP's Jenna Fryer noted Earnhardt "has won three races this year" when the National Guard was his primary sponsor. Meanwhile, Rahal "only landed the guard this season after a prolonged battle with Panther Racing, which had the sponsorship in IndyCar" from '08-13 (AP, 8/6). In Indianapolis, Curt Cavin writes the National Guard's exit from motorsports "was no surprise." That the sponsorship was "coming to an end in motor sports started about the time Congress started squawking about the budget." The IndyCar money is "less than half of the NASCAR money, but it's twice as important to the team involved." HMS can "leverage association with Earnhardt, the most popular driver in U.S. racing," while IndyCar's Rahal Letterman Lanigan Racing team has a driver "with one career win and television ratings that are only a few drops in NASCAR's bucket." From "this side of the sport, it's a significant blow" (INDIANAPOLIS STAR, 8/7).