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SBD/July 3, 2014/Research and RatingsPrint All
NBCSN averaged 725,000 viewers in primetime during Q2, marking a record quarterly figure for the cable net. A strong audience for the Stanley Cup Playoffs and first-time carriage of the Winter Olympics helped boost the net’s primetime audience 14% compared to the similar period in ’13. The net's primetime audience also saw records among adults 18-49 and 25-54. NBCSN's total-day audience set a new record as well, with 195,000 viewers. For the first half of the year, NBCSN saw its total-day audience on record, fueled by increases for the NHL, Sochi Games, EPL, F1 and IndyCar. ESPN continued to lead all sports cable nets in Q2 with 1.75 million viewers in primetime, up 28% compared to the same period last year. The net’s Q2 total-day audience, which included a few weeks of daytime FIFA World Cup matches, was up 27% compared to last year and up 20% compared to ’10, when the net last had World Cup coverage. NBA TV also saw a 31% jump in Q2 primetime, fueled by increases during playoff telecasts. MLB Network’s primetime was up 12% compared to ’13, while total-day audience was up 27%. The only sports cable net seeing a sharp decline was FS2, which has seen an audience drop-off compared to what was the old Fuel TV.Q2 PRIMETIME VIEWERSHIP
NETWORK'14 (000)'13 (000)'10 (000) ESPN1,7511,3691,345 NBCSN725637368 ESPN2461416439 FS1*259210185 MLB Network20818678 Golf Channel158158111 NFL Network13211575 NBA TV12797n/a ESPNews10010162 ESPNU8580n/a FS2**2346n/aQ2 TOTAL-DAY VIEWERSHIP NETWORK'14 (000)'13 (000)'10 (000) ESPN911716762 ESPN2255244255 NBCSN195155105 Golf Channel12212675 FS1*114128113 MLB Network1058338 NFL Network797548 ESPNews596452 NBA TV5952n/a ESPNU4644n/a FS2**1626n/a
NOTES: * = Compared to figures for Speed during Q2 in previous years. ** = FS2 is compared to Fuel TV from previous years.