Quote of the Day
"We were naïve about how this business is put out to the press. We are used to operating in businesses where discretion is necessary and part of the fabric of it. The degree to which the media plays an integral role in basketball was a shock to me."-– New Bucks co-Owner Wesley Edens, on criticism of the process the team took in hiring coach Jason Kidd and firing former coach Larry Drew. (MILWAUKEE JOURNAL SENTINEL, 7/3)
U.S. G Tim Howard "was an American hero on Tuesday" during the Belgium-U.S. Round of 16 game, which sets him up to "capitalize mightily on his World Cup soccer performance," according to Aaron Smith of CNN MONEY. Marketing Evaluations Exec VP Henry Schafer, whose company creates the Q Score, said, "Given the desire for a squeaky clean, attractive, personable spokesperson, the endorsement potential is probably unlimited. ... The fact that he had 16 saves, it's given him top awareness, it's adding to his popularity right now." But he wondered if Howard will "take advantage of this newfound awareness in the U.S." Schafer: "He's got to strike while the iron is hot" ( MONEY.CNN.com, 7/2 ). USA TODAY's Bruce Horovitz in a busines ...
Experts opine on who USMNT's next marketing stars are.
The Belgium-U.S. World Cup match brings big numbers for ESPN, Univision.
Enthusiasm around the World Cup, Kaka's arrival in Orlando has MLS on an upswing.
NYC FC piggybacks off of World Cup to land new fans.
Bucks co-owners admit they could have handled the Jason Kidd situation better.
NBCSN earns record viewership in Q2, with ESPN also up big.
Dimitrov, Raonic lead a wave of young tennis players crashing the Grand Slam party.
Federer says Wimbledon's all white policy is "too strict."
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