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SBD/June 13, 2014/Franchises
With Focus On Analytics, Penguins Add Karmanos To Crowded Front Office
Published June 13, 2014
OWNING UP: Penguins President & CEO David Morehouse on Thursday sat for a one-on-one interview to close out the '14 Veritix Sports Facilities & Franchises Conference. Morehouse acknowledged that missteps may have been made in how information surrounding the dismissals of former GM Ray Shero and coach Dan Bylsma was disclosed, marked by several erroneous press reports, and suggested the furor around the moves highlighted a fast-changing media landscape. Morehouse: "There is a blurring of the lines between print media, individual blogs and Twitter. There used to be a distinction. ... But the people consuming the information, they don't distinguish between the three mediums." Meanwhile, with the Penguins essentially maxed out on traditional revenue lines, the club under Morehouse is eagerly seeking out alternate income streams, such as a planned mixed-use development across the street from Consol Energy Center on the site of the former Mellon Arena. The club is aiming to begin construction on the site early next year. Morehouse said, "In a market the size of Pittsburgh, we have to make more money (in other ways) because we can't just raise ticket prices." He also discussed the development and refinement of the Penguins brand, and how it differs from the Steelers, even as he expressed deep reverence for the Rooney family and the Steelers' accomplishments. Morehouse: "The essence of this brand is energy, drive and innovation. We've embraced being different. The Penguins are the future of Pittsburgh, and we've built our whole business plan around it" (Eric Fisher, Staff Writer).