SBD/March 7, 2014/Franchises

Bills Raise Season-Ticket Prices For First Time Since '10, Adopt Variable Pricing Plan

The Bills for the first time since '10 have "raised season-ticket prices," an increase the team "called 'modest' in a statement," according to Jay Skurski of the BUFFALO NEWS. Season tickets in '13 "ranged for $225 to $720 in regular seating areas and $1,278 to $2,790 for a club seat." This year, club seats "range from $1,470 to $3,100." In '13, a ticket "on the 50-yard line in the first 20 rows of the upper deck ... cost $70 per game ($630 for nine games in the season)." This year, the "same ticket costs $75 ($750 for a 10-game schedule)." Last year, to "sit in the lower bowl between the 30-yard lines" it cost $720, or $80 for nine games. This year, it "averages $90 over 10 games, $900 for the season." The Bills on Thursday also announced that they "will debut a variable ticket-pricing plan for preseason and regular-season games." Details of the variable pricing "have not yet been announced, but the formula is likely to factor heavily the attractiveness of the opponent and when the game is played." The '14 season will be the "first time it’s used in the NFL." The Lions and Patriots are "among the teams that have previously announced similar plans." Last season, the Bills "sold 42,540 season tickets." Despite that base, and the "fact the Bills have one of the lowest season-ticket prices in the NFL, they failed to sell out one game" (BUFFALO NEWS, 3/7).
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