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SBD/February 3, 2014/Franchises
Patriots Join Lions As Only NFL Teams To Start Variable Ticket Pricing For '14 Season
Published February 3, 2014
THE NEXT STEP: FORBES.com's Jesse Lawrence noted the Patriots and Lions now are the "first two teams in the NFL" to adapt a variable ticket-pricing system. That, along with the "turbulent market for Super Bowl tickets, makes clear that even the mighty NFL isn’t immune to varying levels of demand." If teams are "going to keep filling stadiums, they’ll likely need to do even more." The "next step for the NFL would be to allow dynamic pricing, which would go a step further and allow factors like weather and team record to factor into prices" (FORBES.com, 2/2).