SBD/January 27, 2014/Events and Attractions

National Finals Rodeo To Stay In Las Vegas Through '24 After Rejecting Orlando, Dallas

The National Finals Rodeo will "remain in Las Vegas through 2024 after Las Vegas Events and the Professional Rodeo Cowboys Association reached agreement on a new 10-year contract Friday," according to Howard Stutz of the LAS VEGAS REVIEW-JOURNAL. The agreement "ends a flirtation by the PRCA, the sanctioning body that oversees the NFR, with Orlando, Fla., and Dallas." Both cities had been "looking to grab the 10-day event" away from Las Vegas, "where it has been for 29 years." Losing the rodeo "would have been a major blow to Las Vegas." Osceola County (Fla.) Commission Chair Fred Hawkins said, "In a way, we're not too surprised. We knew the PRCA was going to continue to work with Las Vegas, and we knew there was a long relationship there." Stutz noted Las Vegas Events under the new deal will guarantee $16.5M annually "in purse and sponsorship for the NFR." The "offers from Osceola County and Dallas" included a $6.2M purse for the NFR cowboys. Additional elements of the new agreement "include a seasonlong sponsorship program with the PRCA, presenting sponsorships of the National Circuit Finals Rodeo and 12 Circuit Final Rodeos" (LAS VEGAS REVIEW-JOURNAL, 1/25). In Las Vegas, Ron Kantowski noted the NFR is worth $87.9M in "nongaming revenue for Las Vegas, and Las Vegas simply was not going to let that kind of money leave town" (REVIEWJOURNAL.com, 1/25). In Orlando, Susan Jacobson noted NFR officials "rejected" a $16M offer from Osceola County (ORLANDO SENTINEL, 1/25).
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