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SBD/December 26, 2013/Marketing and Sponsorship
Clothing Line Buffalo David Bitton Launching Ads Featuring Pro Athletes
Published December 26, 2013
Clothing line Buffalo David Bitton “plans to target sports fans with a new series of campaigns featuring professional athletes,” including Rockets F Chandler Parsons, according to David Lipke of WOMEN’S WEAR DAILY. Parsons “will appear in advertising that breaks in March issues of Men’s Health, Men’s Fitness and Sports Illustrated, as well as the game programs of upcoming marquee events like the Super Bowl, the NCAA tournament and the NBA All-Star Game.” The campaign featuring Parsons was “shot on a beach in the Florida Keys” and includes model Ashley Sky. Buffalo investor Iconix Brand Group CMO Dari Marder said that the brand is “in discussions with future potential endorsers” from MLB and the NFL. Lipke reported an online buy for the Parsons campaign “is not yet finalized, while an outdoor component is planned for February in key markets” such as N.Y, L.A., Chicago, Miami, Houston and Boston (WWD.com, 12/23).
SHOWING SUPPORT: In Houston, Jenny Dial Creech reported Parsons "shaved his hair off on Monday night" in a show of support for 10-year-old cancer patient Patrick Hobbs-DeClaire. Parsons met Hobbs-DeClaire last week and "was inspired by the young man's determination and fight." Parsons said that he "didn't tell the young boy that he was shaving his head, but let his family know to watch" last night's Rockets-Spurs game (CHRON.com, 12/24).