Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/December 20, 2013/Marketing and Sponsorship
Published December 20, 2013
GUY ON A BUFFALO: Rockets F Chandler Parsons on Thursday announced a partnership with Buffalo Jeans (THE DAILY). YAHOO SPORTS' Eric Freeman wrote a new TV spot features a "scantily clad" Parsons and model Ashley Sky "cavorting suggestively on a beach." Parsons "introduced the campaign on Twitter." Parsons "doesn't discuss the ad as if it's a cool thing he did on a lark -- it's spoken of in the matter-of-fact way that suggests he wouldn't mind if modeling became a second career" (SPORTS.YAHOO.com, 12/19).
SIXTH SENSE: The CP's Stephen Whyno noted Bauer has "unveiled new equipment" for six NHLers that it says represents "game-changing technology." Bauer calls this the "OD1N project, named after the ruler of the Norse gods and the Russian translation for the No. 1." So far the equipment was "custom-designed" for Capitals LW Alex Ovechkin and C Nicklas Backstrom, Blackhawks C Jonathan Toews and RW Patrick Kane, Flyers C Claude Giroux and Rangers G Henrik Lundqvist (CP, 12/19).