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SBD/December 20, 2013/Marketing and Sponsorship
Published December 20, 2013
GUY ON A BUFFALO: Rockets F Chandler Parsons on Thursday announced a partnership with Buffalo Jeans (THE DAILY). YAHOO SPORTS' Eric Freeman wrote a new TV spot features a "scantily clad" Parsons and model Ashley Sky "cavorting suggestively on a beach." Parsons "introduced the campaign on Twitter." Parsons "doesn't discuss the ad as if it's a cool thing he did on a lark -- it's spoken of in the matter-of-fact way that suggests he wouldn't mind if modeling became a second career" (SPORTS.YAHOO.com, 12/19).
SIXTH SENSE: The CP's Stephen Whyno noted Bauer has "unveiled new equipment" for six NHLers that it says represents "game-changing technology." Bauer calls this the "OD1N project, named after the ruler of the Norse gods and the Russian translation for the No. 1." So far the equipment was "custom-designed" for Capitals LW Alex Ovechkin and C Nicklas Backstrom, Blackhawks C Jonathan Toews and RW Patrick Kane, Flyers C Claude Giroux and Rangers G Henrik Lundqvist (CP, 12/19).