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SBD/October 30, 2013/Franchises
NBA Kings Ownership Facing An Abundance Of Promise, Challenge In Turnaround Effort
Published October 30, 2013
WINNING CHANGES EVERYTHING: CSNBAYAREA.com's Ray Ratto wrote the Kings are "in many ways an expansion team, with an open field to define themselves in any way they want." But now "comes the hard part," which is "winning games and being noticed." That is going to be "a much longer process." The Warriors "did that, but if you ask for the blueprint by which it occurred, they cannot provide it for you because so much of what they are now is due to a combination of brains and luck." The Kings are hoping to "recreate that 90 miles up the road, but it won’t work just that way." This is "an ocean liner and it takes time to turn it about." As long as Ranadive et.al. "openly and honestly acknowledge what the Kings have not been, and what they are now, the easier will be the transition to what they can become" (CSNBAYAREA.com, 10/28).
GETTING ANALYTICAL: Kings Advisor to the Chair Chris Mullin noted the team is "going to use analytics and statistical data a lot." Ranadive said, "To me, basketball is just a big data problem, both on the court and also on the business side. So whether it's helping sell tickets and merchandise and knowing who to sell what to at what point in time or it's the game itself, what combination of players produce the best results, where you shoot from, how you got the other team. We're not going to give you our secret sauce but Dr. Mullin here is hard at work. He's using the same software that we use to find cures for cancer." Fox Business' Liz Claman noted the Kings want to "push their goal to build a global brand." Ranadive replied by saying the branding effort will be a "process ... and we'll get there, but it will take a few years." He said he wants to air Kings game live in India and noted his goal "is not to surpass cricket as the national pastime in India, but we think we can be a very strong No. 2." Ranadive said the team will have clinics in India, and "we're going to take our team there in the off-season" so that basketball can become "in the next five years the second most popular sport in India" ("After The Bell," Fox Business, 10/29).