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SBD/October 29, 2013/NBA Season Preview
Kings Celebrate Latest Chapter In Their History With Commercial-Free Broadcast
Published October 29, 2013
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VARIETY SHOW: The broadcast will produced by the Kings and essentially include three hours of commercial-free game action, as well as an additional hour-long pregame show produced by KXTV. In place of ad spots, the Kings will be airing a mix of in-arena entertainment, pre-recorded vignettes on community outreach and the new ownership, live interviews with NBA figures such as minority Owner Shaquille O’Neal, Commissioner David Stern and Sacramento Mayor Kevin Johnson, and highlights from the pregame fanfest. Granger said, “It’s a sold-out game. Not everyone is going to be able to attend the game live, so being able to view the entire experience from home is as good as we can get.” Kings Opening Night Broadcast Dir Mike Bird said there has been an “immeasurable” amount of planning that has gone into the telecast. His team will have 17 cameras on hand, up from the usual 10 for a regular-season home game, including wireless RF cameras and an Ultra-Mo camera. “We’re actively involved right now with the in-house entertainment people to come up with a solid format to give the fans at home watching the full experience they would get at the arena,” he said.
SOMETHING DIFFERENT: The Kings are the first professional sports team in North America to broadcast commercial-free, and SI’s Richard Deitsch said, “It’s an interesting experiment and I think as a one-time thing, I think viewers are really going to enjoy it because it’s going to be a different kind of unique game broadcast.” But he added it will be “interesting to see how the fluidity of the broadcast goes and the rhythm of the broadcast.” Deitsch did not think that a single-sponsored commercial-free telecast would become the norm in the NBA, but Kings and KXTV execs all seemed open to the possibility of doing this again. Granger said, “It’s fun to do something different. Our fans are responding very well to it right now. I think it’s pushed us creatively to think through every single timeout and what we might do, so I think you’re going to see the best out of the Kings organization and News10 that night.”