Pegulas Create Hospitality Division Roof Will Be Closed For Chick-Fil-A Kickoff SEC's Sankey Talks Cord-Cutting, "Super-Division" Kansas Speedway Signs Ice Cream Deal SoccerCity Petition Gets 100,000 Signatures Hornets "Flipping" Team Store At Arena Hendrick Motorsports Renewing AARP, MAC Tools Rockets-Thunder Leads Weekend Ratings Sources: Marlins Using Jeter To Elicit Interest In Team Braves' First SunTrust Park Homestand Goes Smoothly
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On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal examines the state of horse racing. In recent years, the sport has used a mix of expanded entertainment and hospitality to appeal to seasoned fans and newcomers alike. Whether it’s the Breeders’ Cup or other races on the calendar, we’ll look at how horse racing is building new revenue and expanding its fan base.
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