A-B Concerned Over NFL's Handling Of Issues Castrol Drops Adrian Peterson Sponsorship Harman Announces NBA Sponsorship Deal Blazers Sign Unique Sponsorship With Daimler LeBron Banner Could Go Back Up On Building Under Armour Signs Emmanuel Mudiay Amalie Looks To Capitalize On Lightning Deal Radisson Suspends Vikings Sponsorship Richard Sherman Releases Line Of Sunglasses Big West Signs Five-Year Deal With Learfield
Upcoming Conferences and Events
SBD/August 23, 2013/Marketing and Sponsorship
You're The Piano Man: Kobe Unveils Secret Talent In New Lenovo Ad
Published August 23, 2013
SIGN OF THINGS TO COME? Heat F LeBron James in Nike's new commercial celebrating 25 years of the "Just Do It" slogan participates in a slam dunk contest, and ESPN's Skip Bayless said James is "mocking more than he is marketing." James has been "teasing us for years" about participating in the dunk contest at All-Star Game. ESPN's Chris Broussard said James is not "mocking" the contest in his new Nike ad and the "commercial is what it is, they just happened to make it a dunk contest" ("First Take," ESPN2, 8/22).