Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
Upcoming Conferences and Events
SBD/August 23, 2013/Marketing and Sponsorship
You're The Piano Man: Kobe Unveils Secret Talent In New Lenovo Ad
Published August 23, 2013
SIGN OF THINGS TO COME? Heat F LeBron James in Nike's new commercial celebrating 25 years of the "Just Do It" slogan participates in a slam dunk contest, and ESPN's Skip Bayless said James is "mocking more than he is marketing." James has been "teasing us for years" about participating in the dunk contest at All-Star Game. ESPN's Chris Broussard said James is not "mocking" the contest in his new Nike ad and the "commercial is what it is, they just happened to make it a dunk contest" ("First Take," ESPN2, 8/22).