Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/August 23, 2013/Marketing and Sponsorship
You're The Piano Man: Kobe Unveils Secret Talent In New Lenovo Ad
Published August 23, 2013
SIGN OF THINGS TO COME? Heat F LeBron James in Nike's new commercial celebrating 25 years of the "Just Do It" slogan participates in a slam dunk contest, and ESPN's Skip Bayless said James is "mocking more than he is marketing." James has been "teasing us for years" about participating in the dunk contest at All-Star Game. ESPN's Chris Broussard said James is not "mocking" the contest in his new Nike ad and the "commercial is what it is, they just happened to make it a dunk contest" ("First Take," ESPN2, 8/22).