Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/August 23, 2013/Marketing and Sponsorship
You're The Piano Man: Kobe Unveils Secret Talent In New Lenovo Ad
Published August 23, 2013
SIGN OF THINGS TO COME? Heat F LeBron James in Nike's new commercial celebrating 25 years of the "Just Do It" slogan participates in a slam dunk contest, and ESPN's Skip Bayless said James is "mocking more than he is marketing." James has been "teasing us for years" about participating in the dunk contest at All-Star Game. ESPN's Chris Broussard said James is not "mocking" the contest in his new Nike ad and the "commercial is what it is, they just happened to make it a dunk contest" ("First Take," ESPN2, 8/22).