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SBD/August 21, 2013/Marketing and Sponsorship
Nike Launching Ad Campaign To Mark 25th Anniversary Of "Just Do It" Slogan
Published August 21, 2013
SO OVER YOU: In N.Y., David Knowles reported U.S. pole vaulter Brad Walker has "begun selling every single item of Nike clothing he owns on eBay after the company abruptly halted sponsorship negotiations with the athlete because he taped over their iconic swoosh logo during an international competition." Walker said that the tape "was not a jab at Nike, but a means of keeping the shoes on his feet at last week’s world track and field championships in Moscow" (NYDAILYNEWS.com, 8/19).