SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/July 3, 2013/Marketing and Sponsorship
Serves & Volleys: Prince Opens Year-Round Shop In Wimbledon Village
Published July 3, 2013
OPEN INSURANCE: The USTA announced Esurance has extended its sponsorship of the U.S. Open. The company has sponsored the U.S. Open since '10 and will continue as the official car insurance sponsor of the event through '15. The deal features increased digital activation, as Esurance will be one of three sponsors of the "U.S. Open Social Wall" at the Billie Jean King National Tennis Center, as well as presenting sponsor of the U.S. Open iPad app. It also will sponsor six Emirates airline U.S. Open Series events (USTA/Esurance).
RAG TRADE ANDY: TENNIS.com's Jon Levey reported retired player Andy Roddick has joined Calif.-based apparel company TravisMathew "as investor and brand ambassador." The label "made its reputation in the golf world," and has been "expanding into lifestyle wear and accessories and sees aligning with Roddick as a further step in that direction." Roddick joins player James Blake in repping the brand (TENNIS.com, 7/2).