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SBD Global/June 24, 2013/Marketing and Sponsorship

Prince Global Sports Opens First Brand Store At Wimbledon Championships

The inside of Prince's new brand store at Wimbledon.
Prince Global Sports opened its first branded store in Wimbledon on Sunday in the heart of tennis' most famous postcode -- SW19 -- near the world famous All England Lawn Tennis Club. During the two weeks of the Wimbledon Championships, Prince will be visible throughout the entire Wimbledon Village as the official sponsor of all retail store windows, and is also the official license partner of Wimbledon for racquets, racquets accessories and bags. On Saturday, Prince hosted a "Fortnight of Fun" at the SW19 store which began with a Private VIP and Media Event with tennis legend Nick Bollettieri in attendance along with other top Prince Tour Players (Prince Global Sports).
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