SBD/June 25, 2013/Marketing and Sponsorship

Holiday Bowl Seeks Title Sponsor As Bridgepoint Education Declines Renewal Option

Holiday Bowl execs hope to have a sponsor in place by the start of the '13 season
The Holiday Bowl has "parted ways" with title sponsor Bridgepoint Education after a three-year partnership, according to Stefanie Loh of the SAN DIEGO UNION-TRIBUNE. Holiday Bowl Exec Dir Bruce Binkowski said, "They had the option to renew, but they decided to go in another direction." He added that the bowl has "received a lot of interest" as it seeks a new title sponsor. Binkowski: "We’re looking for a company that wants to be involved in San Diego. We think the new agreement with the Pac-12 and Big Ten opens a lot of opportunity for potential sponsors." Loh writes the Holiday Bowl hopes to "have a sponsor in place by the beginning of the 2013 college football season." Whatever deal they sign "will likely be in the low seven figures and paid out over multiple years." Meanwhile, the bowl yesterday announced it has "entered into a six-year agreement with the Big Ten, while also extending its existing contract with the Pac-12 for another six years." Big Ten Commissioner Jim Delany said that the conference "considers the Holiday Bowl one of its top tier bowls" (SAN DIEGO UNION-TRIBUNE, 6/25).
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