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Morning Buzz

Speed Reads....

Technology company Belkin today announced that it has signed an agreement to become the title sponsor of the Blanco Pro Cycling Team, which will be renamed the Belkin Pro Cycling Team. The team will begin competing under its new name and logo at this year's Tour de France (Belkin).

The Michigan State Univ. Board of Trustees approved adding a $24.5M two-story addition to the north end of Spartan Stadium. The 50,000-square-foot structure will “include locker rooms for teams and coaches, a locker room for officials, renovated gates that comply with Homeland Security recommendations and media rooms” (DETROIT FREE PRESS, 6/22).

The Big Ten is adding the Bridgepoint Education Holiday Bowl and the Kraft Fight Hunger Bowl to its "future postseason lineup and will face Pac-12 teams in both games" (ESPN.com, 6/23).

Former U.S. Olympic boxer Sadam Ali has signed a promotional agreement with Golden Boy Promotions (Golden Boy Promotions).

New Balance is running a full-page ad in today’s N.Y. Times and Wall Street Journal that features a red, white and blue running shoe and the copy, “Manufacturing In America Is An Excellent Idea. That’s Why We Never Stopped Doing It” (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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