Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/June 12, 2013/Marketing and Sponsorship
Published June 12, 2013
OPTIONS ACTION: In Chicago, Bruce Blythe notes the city’s “major exchange companies, CME Group and the Chicago Board Options Exchange, advertise rink side” at Blackhawks games in United Center. The CBOE-Blackhawks pairing “began in 2008, when the exchange became a ‘presenting sponsor’ with the team.” The agreement “includes a trading component, with two ‘CBOE seats’ on the glass at center-ice auctioned online to the highest bidder before each game” (CHICAGOGRID.com, 6/12).
HOT CORNER, HOT PIZZA: In St. Louis, Joe Holleman notes Cardinals 3B David Freese “has inked a three-year deal as the main spokesman” for local chain Imo’s Pizza. An Imo’s spokesperson said that Freese will appear in TV, radio, print and digital ads, which “should debut in a month.” Imo's also “will donate $10,000 to Variety, the Children’s Charity of St. Louis, in conjunction with Freese” (ST. LOUIS POST-DISPATCH, 6/12).
ON THE CATWALK: GQ's Oliver Franklin reports Nike “has revealed the kit" that Roger Federer will be wearing during Wimbledon and the outfit includes a “monogrammed Nike Premier RF crew.” What is not in the ensemble is “Fed's signature trim in favour of a classic white-and-orange colourway.” But Franklin added he would not "be surprised if the gold makes a comeback" if Federer win an eighth Wimbledon title (GQ-MAGAZINE.co.uk, 6/13).