Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/June 12, 2013/Marketing and Sponsorship
Published June 12, 2013
OPTIONS ACTION: In Chicago, Bruce Blythe notes the city’s “major exchange companies, CME Group and the Chicago Board Options Exchange, advertise rink side” at Blackhawks games in United Center. The CBOE-Blackhawks pairing “began in 2008, when the exchange became a ‘presenting sponsor’ with the team.” The agreement “includes a trading component, with two ‘CBOE seats’ on the glass at center-ice auctioned online to the highest bidder before each game” (CHICAGOGRID.com, 6/12).
HOT CORNER, HOT PIZZA: In St. Louis, Joe Holleman notes Cardinals 3B David Freese “has inked a three-year deal as the main spokesman” for local chain Imo’s Pizza. An Imo’s spokesperson said that Freese will appear in TV, radio, print and digital ads, which “should debut in a month.” Imo's also “will donate $10,000 to Variety, the Children’s Charity of St. Louis, in conjunction with Freese” (ST. LOUIS POST-DISPATCH, 6/12).
ON THE CATWALK: GQ's Oliver Franklin reports Nike “has revealed the kit" that Roger Federer will be wearing during Wimbledon and the outfit includes a “monogrammed Nike Premier RF crew.” What is not in the ensemble is “Fed's signature trim in favour of a classic white-and-orange colourway.” But Franklin added he would not "be surprised if the gold makes a comeback" if Federer win an eighth Wimbledon title (GQ-MAGAZINE.co.uk, 6/13).