LeBron James Agrees To Promote "NBA 2K" Online In China
China-based Internet service provider Tencent has signed a deal with Heat F LeBron James, who will become spokesperson for “NBA 2K” Online in China. Terms of the agreement were not released, but James will appear in advertising campaigns and other promotions to support the game, which is based on the “NBA 2K” video game series. “NBA 2K” Online in China was developed by Tencent Games, 2K and Visual Concepts China. “It gives me a way to reach my fans in China and interact with them in a whole new way, ” James said in a statement.
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The deal also calls for Tencent to create official LeBron James social networking accounts in China.