Menu
Franchises

NWSL Portland Thorns Pacing League In Attendance; Timbers Relationship Crucial

The Portland Thorns are "not merely leading the National Women's Soccer League in attendance less than 10 games into its inaugural season, but blowing away the next closest competition by three times in average per game and more than twice in total attendance," according to Melissa Isaacson of ESPNW.com. Thorns Owner Merritt Paulson, who also owns the MLS Timbers, said, "Portland just loves soccer and the Thorns benefitted exponentially from having the organization that launched it already doing soccer and doing it well." He added, "The league came together extremely late and a lot of teams didn't have the time for advance ticket sales or marketing, and didn't have the organizational infrastructure around the team. We had all that, so it was definitely an easier start." The Timbers have "more than 15,000 season-ticket holders, their waiting list at more than 8,000, and Paulson's team relied heavily on that in order to develop a fan base for the Thorns, which counts approximately half of the Timbers' season-ticket holders as their own." Paulson is the "only MLS team owner who agreed to take on a women's team." USSF President Sunil Gulati said, "I did want Portland and Merritt in the league. He's symbolic of a new generation of young sports entrepreneurs." NWSL Exec Dir Cheryl Bailey said of the Thorns, "We thought they would be good, maybe 5, 6,000. But they're getting over (13,000) each week and more. Clearly, he stepped up to the plate and has had an extreme amount of success." The Thorns have "drawn an average of 13,118 fans in four matches at JELD-WEN Field with the next closest, FC Kansas City, averaging 4,849, also in the first four games" (ESPNW.com, 6/6).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/07/Franchises/Thorns.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/07/Franchises/Thorns.aspx

CLOSE