SBD/May 2, 2013/Marketing and Sponsorship

Jaguars' New Uniforms In Short Supply With Lag From Factory To Stores

New Jaguars apparel likely will not be shipped to stores until June due to delays
With over a week having passed since the Jaguars announced new uniform color combinations, the "revamped Jags gear hasn’t made it into stores yet, leaving many fans wondering when they can get their hands on it,” according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based Sports Mania manager David Horton said that the “level of interest in the new Jags gear is about the highest he’s ever seen.” Horton said, “People are excited about the jersey. The problem is, the only one available is MJD (running back Maurice Jones-Drew). With him being on a contract year, they’re a little reluctant to buy it.” Jaguars Senior VP/Communications & Media Dan Edwards said that “full shipments of revamped Jaguars apparel won’t likely be shipped to stores until June because of a lag between production and delivery.” He added that the “demand is high: The franchise sold out of a small supply of new Jaguar jerseys that went for more than $100 each at an NFL draft night party held at EverBank Field.” Edwards said, “We are really pleased with the sales at the draft party and are confident that that bodes well for sales entering the season.” Dixon notes uniform changes historically “appear to boost merchandise sales,” yet the Jaguars have “never appeared on the top 10 list in merchandise sales” for the league (FLORIDA TIMES-UNION, 5/2).
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