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SBD/April 24, 2013/Franchises
Jaguars Release New Uniform Combinations; Will Wear First Ever Two-Tone Colored Helmet
Published April 24, 2013
CRITICS WEIGH IN: ESPN.com's Darren Rovell noted Nike is offering Jaguars players an "integrated system of dress that also includes a new sock design and shoes, for those players that have Nike deals" (ESPN.com, 4/23). ESPN.com's Paul Kuharsky writes, "I’m still struggling to get a handle on the helmet." Pictures make it "look as if it sort of shifts from the black matte to the gold as it reflects light." But it is "indeed two different colors." There are some "cool elements" to the new designs. Kuharsky: "I think the teal top-black pants combination is the best and looks quite sharp." There is "only so much you can revolutionize a uniform without taking it to an AFL or XFL level" (ESPN.com, 4/23). ESPN.com's Paul Lukas wrote of the new helmet, "Woof!" Nike and the Jaguars are "trying to sell the notion" that the helmet's two-tone effect "is 'innovative,' but it's really just a failed gimmick." Van Horne "repeatedly mentioned the theme of how a jaguar 'hunts from the shadows.'" If they had "reversed the color alignment -- gold in the front, black in the back -- at least it would make sense." Lukas: "But it would still be ugly. Stupid" (ESPN.com, 4/23). In Jacksonville, Gene Frenette wrote, "Clearly, this is all about selling jerseys and the Jaguars trying to re-brand themselves." New uniforms and a logo "certainly get people talking about the Jaguars." But without a "better won-loss record on the field, the truth is all this is just window dressing" (JACKSONVILLE.com, 4/23).
SPRINGING A LEAK: In Miami, Armando Salguero notes pictures of the Dolphins' new-look uniforms, set to officially be unveiled tomorrow, were "leaked" yesterday. The reaction was "mixed." The new look is "clean," and "something of a return to the past." It is "not cartoonish," and "most importantly, it's not over-the-top embarrassing." There will be "no alternative uniforms used this year" by the team. It will be "all white at home and the aqua jersey and white pants combination on the road or whenever else it is warranted." The aqua numbers on the white jersey are "outlined with blue stripes seem easy to read." The aqua jersey will "go with white numbers outlined mostly in orange." The orange now has "definitely taken a back seat to aqua and white" (MIAMI HERALD, 4/24). In Minneapolis, Michael Rand notes the Vikings were "set to reveal their new uniforms" at their NFL Draft party tomorrow at the Metrodome's Mall of America Field, but an inadvertent photo leak on ActionNewsJax.com yesterday "beat them to it." The website posted photos of the Jaguars' new uniforms but "accidentally revealed the Vikings' new look as well." Most of the changes are "subtle, but among the more noticeable differences: purple pants instead of white pants with the white uniform tops and a different numbering style on the front of jerseys." Vikings Corporate Communications Dir Jeff Anderson on Twitter wrote, "Team has full reveal campaign planned for fans at Draft Party. That doesn't change" (Minneapolis STAR TRIBUNE, 4/24).