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SBD/April 9, 2013/Marketing and Sponsorship
Published April 9, 2013
WAITING FOR THE OTHER SHOE TO DROP: Sacramento Mayor Kevin Johnson yesterday announced that sportswear maker Fila is "reintroducing a KJ7 shoe next winter, honoring Johnson's days as an NBA star." In Sacramento, Kasler & Lillis note because Johnson "isn't allowed to accept royalties as mayor, Fila is making a $25,000 donation to the Sacramento Public Policy Foundation." In addition, the company will "make a donation of $25,000 to Think Big Sacramento, the task force devoted to building a new arena for the Kings." Fila officials said that the shoes "will be introduced at next year's NBA All-Star Game" (SACRAMENTO BEE, 4/9).
FLY THE COOP: In Baltimore, Alison Matas reports a federal judge last week "threw out a Baltimore security guard's copyright infringement case" against NFL Properties, saying there was "no evidence the NFL had licensed the use of the Ravens logo he'd designed to a software company." Frederick Bouchat has been "credited with designing the Ravens' first logo, known as the 'Flying B logo.'" Bouchat claimed that he "wasn't getting credit for the use of the logo in some Madden NFL video games" (Baltimore SUN, 4/9).
CHECK MATE: In N.Y., Sarah Lyall noted chess player Magnus Carlsen is at the "center of a campaign carefully constructed by him and his handlers to use his intelligence, looks and nimble news-media-charming skills to increase his profile outside the sport." Carlsen has been profiled on "60 Minutes," has "modeled (along with Liv Tyler) for a major clothing label" and was "offered a role" as a chess player in "Star Trek Into Darkness." Carlsen's manager Espen Agdestein said that his client earned about $1.2M last year, some 60-70% of it "from sponsorship deals." Most recently, Carlsen signed a deal with Seattle-based cloud-computing firm Parallels, "which flew him over to impress its customers at a conference" (N.Y. TIMES, 4/8).