SBD/April 8, 2013/Marketing and Sponsorship

NBA Forces Knicks G Iman Shumpert To Shave Off Adidas Logo After One Game

Shumpert apologized to the NBA for the incident via his Instagram account
Knicks G Iman Shumpert’s hair has been “shut down by the authorities” after he “shaved Adidas’ signature ‘three stripes’ logo into the left side of his hair earlier this week,” according to Ben Golliver of SI.com. Shumpert on Saturday “posted a photo of his head on his Instagram account ... with the logo removed and a wide, flat triangle in its place.” The photo’s caption read, “Banned. (Sorry) NBA, didn’t realize there were branding issues (with the) logo.” Golliver noted "sporting a corporate logo during games is indeed against NBA rules.” Shumpert recently appeared “in a nationally-televised ad” for adidas with Trail Blazers G Damian Lillard (SI.com, 4/7).
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