SBD/April 9, 2013/Marketing and Sponsorship

Ashworth, Puma, Nike Roll Out Outfits Golfers Will Wear At The Masters

Ashworth's collection for The Masters will be worn by Couples, Cink and Thompson
Some of the fashion and apparel that will be worn at The Masters this week was on display during Golf Channel’s “Morning Drive” show yesterday. Ashworth Golf displayed its clothing on mannequins -- a lineup that will be worn by Fred Couples, Stewart Cink and Michael Thompson. Golf Channel’s Holly Sonders said, “When I think of Ashworth I think classic. You're not going to be seeing any crazy colors.” Sonders said the green colors of the outfits give them a “Masters feel” and it is “kind of understated but again, classic.” Golf Channel’s Gary Williams said the belt buckle the players wear “has become a big opportunity for men to accessorize,” and many designers and fashion companies “now are incorporating their logo in these buckles.” Golf Channel’s Damon Hack said, “At the beginning of the year and this week at Augusta National, you see a lot of players wearing their best clothes.” Puma later in the broadcast also displayed its clothing, which will be worn by Rickie Fowler during the tourney. Williams said, “They're very creative, they're very sporty, they trend very very, young, and these outfits reflect that.” Hack said of Fowler, “The man knows how to dress. Fashion is important to him, but I also know that winning was important to him when he won at Quail Hollow last year. He doesn’t just want to be known for a guy that’s a sharp dresser, he wants to be known as a winner as well.” The Nike outfits Tiger Woods will wear for The Masters also were shown, with Williams noting the Nike line is “very traditional stuff" for Woods, "including that Sunday red.” Hack added, “Very traditional and very clean. It reminds me a lot of Ben Hogan and the Hogan mystique.” Hack said of Woods’ fashion, “I think that Tiger’s a little bit of a throwback, not necessarily with the red shirt but the grays, kind of the muted tones. Very, very old-school stylish” (“Morning Drive,” Golf Channel, 4/8).
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