Anniversary: Noteworthy Nike Ads Chobani Set For Super Bowl Ad Debut TD Ameritrade Launches Olympic Ads Marketplace Roundup LeBron James Favoring Old Nikes Marketplace Roundup Cheerios To Make Super Bowl Ad Debut Volkswagen Not Renewing DC United Shirt Deal USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings
SBD/April 5, 2013/Marketing and Sponsorship
Nike Among Brands Releasing Masters Outfits For Its Golfers; Nicklaus Rolls Out Fashion Line
Published April 5, 2013
FOLLOW THE LEADER: YAHOO SPORTS' Shane Bacon wrote scripting was something Nike started "years ago and other companies have followed." adidas-branded players, including Dustin Johnson and Sergio Garcia, will "be wearing the same outfits during the week just as the Ashworth team, including Justin Rose and Fred Couples, will do" (SPORTS.YAHOO.com, 4/3).
ON THE RUNWAY: GOLF CHANNEL's Bailey Mosier wrote when you are Woods, "you don't have to draw any additional attention to yourself in order to stand out in a crowd." And perhaps that was the Nike team's "thinking -- keep things simple and subdue -- when scripting Woods' wardrobe" for The Masters. Their "main focus throughout the week was mellow, with just a splash of yellow" (GOLFCHANNEL.com, 4/3). Mosier wrote McIlroy's Masters wardrobe includes "differing colors, hues and prints that keep things fresh and fun." He will be "sporting bold colors each day with color pops in either his polo, trousers or his Nike Lunar Control footwear" (GOLFCHANNEL.com, 4/3). Meanwhile, Mosier wrote defending champion Bubba Watson's all-white wardrobe for last year's Masters was "perhaps a bit too pale for his personality." Watson's Oakley-outfitted wardrobe this year will "certainly be more Bubba-licious, with bright colors, stripes, patterns ... and some Georgia Bulldog red to boot." One thing worth "noting is that he kept a white polo as the focal point for his Sunday look." Mosier: "I guess he knows from past experience that white goes great with green" (GOLFCHANNEL.com, 4/3). Mosier wrote Rickie Fowler, "per true Fowler flair," is keeping things "bright" with his Puma outfit next week (GOLFCHANNEL.com, 4/3).
A GOLDEN LINE: In Milwaukee, Heather Ronaldson noted Allen Edmonds Shoe Corp. this month released the Jack Nicklaus Signature Golf Line, which "includes golf shoes, hats, belts, gloves and a stadium blanket." The collection's shoe styles are "named after Nicklaus-designed golf courses." The shoes are "spikeless and use an X-patterned tread that secures golfers' feet as much as they respect the putting greens." Nicklaus' son "contributed ideas to the design, as did other professional [golfers] and experts who tried on and provided input to Allen Edmonds during the development process" (MILWAUKEE JOURNAL SENTINEL, 4/4).