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Marketing and Sponsorship

Marketplace Roundup

Former MLBer Pedro Martinez was in Boston on Wednesday for a commercial shoot with Jordan's Furniture President Eliot Tatelman. The shoot with Cramer Productions was to produce TV and radio spots that will feature Pedro and Tatelman. The new series of Jordan's commercials will air in the Boston and Providence markets during baseball season (Jordan's Furniture).

TAKING A PLUNGE: In Boston, Callum Borchers notes following WR Wes Welker's signing with the Broncos on Wednesday, prices for his No. 83 Patriots jersey at Gillette Stadium were "slashed" 70%. Replica jerseys that "cost $85 were marked down to $25." Boston-based retailer All Stars manager Gina Cotrone said that Welker's departure "instantly devalued his jersey, which was a best-seller, 'right up there'" with Patriots QB Tom Brady (BOSTON GLOBE, 3/15).

CAR & DRIVER: In Detroit, Melissa Burden noted GM and its Chevrolet brand "had no involvement" in Pepsi's "Test Drive" ad featuring NASCAR driver Jeff Gordon. GM Communications Manager for Corvette & Camaro Monte Doran said that the automaker "first saw it earlier this week when it popped up online" (DETROITNEWS.com, 3/14). YAHOO SPORTS' Nick Bromberg noted filling in for Gordon was a "stunt driver behind the wheel for the debauchery" of the commercial (SPORTS.YAHOO.com, 3/14).

I'M PICKIN' UP GOOD VIBRATIONS: In San Antonio, Mike Haag noted the Int'l Hot Rod Association Nitro Jam series "has landed" Good Vibrations Motorsports as the main sponsor for the upcoming event at San Antonio Raceway on April 5-6. The Good Vibrations team will "not only partner with the IHRA event in San Antonio, but will also sponsor races in Arizona and Edmonton" (MYSANANTONIO.com, 3/14).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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