LeBron James Favoring Old Nikes 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product Marketplace Roundup Cheerios To Make Super Bowl Ad Debut MMF: Ways To Attract A New Audience Volkswagen Not Renewing DC United Shirt Deal Rick Allen Named NBC's Lead NASCAR Voice USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings
SBD/March 13, 2013/Marketing and Sponsorship
Jeff Gordon Takes Humorous Test Drive In Latest Pepsi Max Spot
Published March 13, 2013
TWITTER REAX: NASCAR driver Brad Keselowski wrote, "Awesome @JeffGordonWeb went 4 a test drive. Car salesman may never be the same. U gotta watch." Sporting News' Bob Pockrass: "Debate in office if @JeffGordonWeb 'test drive' video staged w/salesman knowing. I side more on not staged." Deep Alliance Marketing Founder David Paro tweeted, "Confident this isn't legit, but still great viral work."