Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret Portland Can Keep Private Terms For Timbers' Deal Marketplace Roundup Seahawks Merchandise Sales Skyrocket MLS Debuts "For Club And Country" Campaign Wheaties Sales Slow Even With Olympians Sportech Expands U.S. Betting Business Marketplace Roundup U.S. Soccer Reveals World Cup Jerseys
Upcoming Conferences and Events
SBD/March 13, 2013/Marketing and Sponsorship
Jeff Gordon Takes Humorous Test Drive In Latest Pepsi Max Spot
Published March 13, 2013
TWITTER REAX: NASCAR driver Brad Keselowski wrote, "Awesome @JeffGordonWeb went 4 a test drive. Car salesman may never be the same. U gotta watch." Sporting News' Bob Pockrass: "Debate in office if @JeffGordonWeb 'test drive' video staged w/salesman knowing. I side more on not staged." Deep Alliance Marketing Founder David Paro tweeted, "Confident this isn't legit, but still great viral work."