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SBD/December 27, 2012/Marketing and Sponsorship
NBA's Christmas Day Quintuple-Header Elicits Special Ads, Jerseys
Published December 27, 2012
CHRISTMAS CRITIQUES: The 10 teams that played on Christmas Day all wore special uniforms that primarily featured one color. In California, Kevin Ding wrote if you "loved the Lakers' nearly all white uniforms Tuesday, sorry." If they "hurt your eyes, good news" as the team is "not wearing them again this season." It was a "Christmas-only uniform production by the NBA" (ORANGE COUNTY REGISTER, 12/26). ESPN’s Jeff Van Gundy said, “Put on your sunglasses for these Knicks uniforms. Carmelo Anthony must feel he’s back at Syracuse” (“Knicks-Lakers,” ABC, 12/25). But in Boston, Gary Washburn wrote Celtics G Rajon Rondo "liked the Christmas variation." Rondo said, "These are the best ones, the green on green. I just don't like the original. It's time to change it up" (BOSTON GLOBE, 12/26).