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Marketing and Sponsorship

NBA, Adidas Unveil New "BIG Color" Monochromatic Christmas Day Uniforms

The NBA and adidas on Monday unveiled the special "BIG Color" uniforms for all 10 teams playing on Christmas Day, commemorating 65 years of NBA games on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names and numbers framed with minimal accent color. The uniforms are part of the adidas Winter Court Collection, which will be available for purchase at NBAStore.com, the NBA Store in N.Y., Champs Sports and team retailers tomorrow (NBA). CBSSPORTS.com’s Matt Moore wrote the Jazz uniform “isn't that much different from the feel of their normal dark blues.” The green outline is so dark it looks "blue-on-blue.” Meanwhile, the Lakers' “clean white look is fantastic, and that one's sure to be popular.” But the Thunder's “terrible color scheme somehow looks worse here,” and the Spurs' jerseys are “just depressing." The Nets' jersey is “obviously the best, but that's likely just because I think black is the coolest color, ever.” The Heat, Grizzlies, Pacers and Bulls “all look sharp as well,” and the “more defined colors look nice" (CBSSPORTS.com, 11/13). CBS Sports Network's Doug Gottlieb said of the uniforms, "My only point of contention would be that they're all kind of the same thing. Brooklyn's are all black with the white numbers. The Heat are all red, they're all kind of the same running theme and I wish we could change it up just a little bit" ("Lead Off," CBS Sports Network, 11/12).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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