SBD/November 12, 2012/Marketing and Sponsorship

Warrior Sports Apologizes For "Ninja Please" Campaign, Removes All References To Tagline

Warrior Sports “apologized Friday for an ad campaign that prompted a boycott” by MLL Charlotte Hounds MF Jovan Miller, and the company has “removed all references of the controversial ‘Ninja Please’ tagline on its site and social media accounts,” according to Dianne Gallagher of WCNC-NBC. Warrior Sports CMO Dave Dixon said, “We are not using it anymore and we do apologize if it was taken the wrong way. If we had thought it was going to be offensive, we wouldn't have done it.” He added that the company was “attempting a play on words to sell the ‘Dojo’ shoe.” Miller is “one of only three African-American players in the league.” He said that he was “hoping the company will use this as a ‘teachable moment’ for the sport about racial sensitivity” (WCNC.com, 11/9).
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