Menu
Marketing and Sponsorship

MLL Player Refuses To Wear Sponsor's Apparel After Racially-Charged Ad Campaign

MLL Charlotte Hounds MF Jovan Miller said that he will not wear a jersey made by Warrior Sports after discovering the company was running an ad campaign with the hashtag "#NinjaPlease," according to Dianne Gallagher of WCNC-NBC. Warrior is "one of MLL's main investors and makes the jerseys, among other gear, worn in games." Miller, one of only three African-American players in the MLL, said, "The actual meaning behind 'Ninja Please' is the 'N-word Please.' They put ninja in it to kind of disguise it." He added, "It was offensive. I didn't feel like there was necessarily malice behind it, but I felt like they knew they could get away with it. Warrior is a company that prides itself on being 'edgy' but this is too far." Gallagher noted MLL had "shared the campaign on Facebook and retweeted it on Twitter." Miller: "As far as Major League Lacrosse is concerned, I do believe they were just ignorant to what the phrase was. But in those (Warrior) offices, when someone came up with that phrase, I believe they knew exactly what they were talking about." MLL Commissioner David Gross said, "I honestly didn't know what it meant until someone told me to look it up. MLL was simply posting and retweeting a sponsor. We deleted all of it after I found out what it meant." Miller said that he would "like an apology and explanation from the people at Warrior." Gallagher noted as of Thursday night, Warrior had "removed any active references" to the campaign (WCNC.com, 11/8).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/09/Marketing-and-Sponsorship/Warrior.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/09/Marketing-and-Sponsorship/Warrior.aspx

CLOSE