SBD/September 27, 2012/Marketing and Sponsorship

Patriots QB Tom Brady Latest NFLer To Cover Nike Swoosh Logo

Brady, an Under Armour endorser, used white tape to cover a Nike logo
Patriots QB Tom Brady showed up to yesterday's media session wearing a gray sweatshirt, but it looked like he "decided to follow in the footsteps" of Redskins QB Robert Griffin III and "cover up the sweatshirt's Nike swoosh logo," according to Ricky Doyle of NESN.com. The logo, which is "supposed to appear on the sleeve of the sweatshirt," appeared to be "covered with white tape." Brady is "an Under Armour guy." Griffin's cover-up "was much more emphatic," as he "spelled out 'heart' on his warmup shirt while covering up the logo." Still, the "point seems to be very much the same" (NESN.com, 9/26). USA TODAY's Chris Chase asked, "Isn't this just drawing more attention to Nike?" That swoosh is "so ubiquitous I doubt people even notice it anymore." Covering it "draws attention to it." Maybe it is "good marketing for Adidas and Under Armour." Chase: "My guess is the stunt made casual observers ... associate RG3 with Nike" (USATODAY.com, 9/26). BLEACHER REPORT's Gabe Zaldivar wrote, "We have to say the same thing about this cover up that we did for RG3's: This lends Nike far more publicity than if he would have just gone to the podium sans tape" (BLEACHERREPORT.com, 9/26).
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