SBD/September 10, 2012/Marketing and Sponsorship

Marketplace Roundup

adidas endorser Griffin covered up the Nike swoosh with the word "Heart"
Blogger Larry Brown reported Redskins QB Robert Griffin III was seen prior to yesterday's game against the Saints "wearing a long-sleeve shirt with the word 'Heart' written down his chest," but the word was written "on his undershirt to cover up a Nike swoosh." Griffin has been "sponsored by adidas for months, appearing in commercials and even selling Redskins brand adidas socks" since the NFL Draft (LARRYBROWNSPORTS.com, 9/9).

SMOOTH RIDE: Lexus has signed on as the title sponsor of NFL Network's "Thursday Night Football" broadcasts, which begin this week with Bears-Packers. The "Lexus Halftime Show" will be held inside the host stadium for each Thursday night game. Lexus also will offer a "Thursday Night Football" Challenge as well as presenting sponsorships across broadcast, digital and mobile platforms (NFL).

ORANGE YOU GLAD?
Golf Channel’s Lauren Thompson notes Florida's Natural is the "new official orange juice of the LPGA tour." The company will "integrate it products during select tour events and host educational breakfasts for the LPGA Tour mothers and their children” (“Morning Drive,” Golf Channel, 9/10).
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