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SBD/September 10, 2012/Marketing and Sponsorship
Published September 10, 2012
SMOOTH RIDE: Lexus has signed on as the title sponsor of NFL Network's "Thursday Night Football" broadcasts, which begin this week with Bears-Packers. The "Lexus Halftime Show" will be held inside the host stadium for each Thursday night game. Lexus also will offer a "Thursday Night Football" Challenge as well as presenting sponsorships across broadcast, digital and mobile platforms (NFL).
ORANGE YOU GLAD? Golf Channel’s Lauren Thompson notes Florida's Natural is the "new official orange juice of the LPGA tour." The company will "integrate it products during select tour events and host educational breakfasts for the LPGA Tour mothers and their children” (“Morning Drive,” Golf Channel, 9/10).