SBD/August 28, 2012/Marketing and Sponsorship

Oregon, Oregon St. Make Joint Pitches To Sponsors, Advertisers After Pac-12 Net Launch

IMG and Learfield secured Wells Fargo as a sponsor for the OU-OSU game
IMG College, which manages media interests for the Univ. of Oregon, and its counterpart at Oregon State Univ., Learfield's Beaver Sports Properties, “have made a number of joint pitches to companies regarded as potential sponsors and advertisers" in the wake of the launch of the Pac-12 Network, according to Kerry Eggers of the PORTLAND TRIBUNE. Beaver Sports Properties GM Steve Sullivan said, "We just secured Wells Fargo together as a Civil War partner. Beaver Sports Properties’ relationship with IMG has grown. It’s worked out well.” Broadcasting at Oregon and Oregon State “was previously taken care of in house.” The schools "will continue to handle everything but television for now, including radio, multi-media rights, sponsorship, game-day promotions and signage." Sullivan said, "The only thing we lose is TV, and that’s OK.” IMG College VP & Oregon Sports Network GM Brian Movalson said, "TV was maybe one-tenth of our overall business. Most of the money in the business is from our overall partnership with the Ducks. The average TV production costs for a football game in HD is $40,000 to $45,000. Your inventory has to be a pretty high number to cover that cost." Sullivan added, "We’ll know more after the end of the season, but our hope is we’ll work hand in hand with the conference to bundle inventory to benefit all of us. The Pac-12 Network also now owns the wireless category, which is a big win" (PORTLAND TRIBUNE, 8/24).
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