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SBD/August 15, 2012/Media
Lights, Camera, Action! Pac-12 Networks Go Live Tonight
Published August 15, 2012
COX CARRIAGE: Cox PR Dir of Residential Products & Services and Corporate Social Responsibility Amy Quinn confirmed that the cable provider “will only show the Pac12Nets/Los Angeles feed on its Southern California systems.” The SAN JOSE MERCURY NEWS’ Wilner noted that means the national Pac-12 network “won’t be available in Orange County, Palos Verdes, Santa Barbara or San Diego.” However, Quinn noted, “With TV Everywhere, customers can get the other games online. There’s not a lot of value-add for us to use two channels.” Quinn also confirmed that Cox “will only show the regional feed in Arizona -- no national network, just like in Southern California.” Quinn confirmed that Cox “won’t show any of the Pac12Nets feeds outside the league’s six-state footprint, with the exception of Cox systems in Las Vegas, Sun Valley, Kansas, Arkansas and Omaha” (MERCURYNEWS.com, 8/14).
WHO’S GOING TO WATCH? In L.A., Joe Flint wrote the new channels for USC and UCLA fans “are great news,” but for the “rest of the region, it's just more sports programming driving up costs.” L.A. already has “Prime Ticket and Fox Sports West.” Time Warner Cable in the fall “launches its two sports channels -- one in English and one in Spanish.” TWC secured the rights to the Lakers and the MLS Galaxy and “is hoping to snag the Dodgers as well.” The price tag is “just under $4 per subscriber and Time Warner Cable wants the channels distributed to everyone as opposed to putting them in a package for sports fans.” This means that “in just a few months, Los Angeles will go from having two regional sports networks to five.” If the Dodgers “decide to start their own, then there would be six” (LATIMES.com, 8/14). In Oakland, Monte Poole writes, “Not enough folks in the Bay Area and California care deeply about local college sports. Non-alums, locally or nationally, rarely identify with the schools. Almost no lives revolve around their athletic programs.” The “same applies, for the most part, to folks from Los Angeles and Phoenix and, to a lesser extent, even those in Seattle and Eugene, Ore.” Young athletes on the West Coast “tend to dream not in the colors of local colleges but those of teams in the NFL or the NBA” (OAKLAND TRIBUNE, 8/15).