SBD/August 9, 2012/Olympics

On The Ground: SBD/SBJ Updates From London

In addition to the aggregated content in SBD, please visit our daily website produced by SBD/SBJ devoted to the London Olympics. Read from our reporters on the ground, Tripp Mickle and John Ourand, as well as other contributors, about the latest news from the Games, including Wasserman Media Group's efforts to expand its Olympic business, industry insiders discussing branding, ambush marketing in London and Powerade expecting London Games to help it gain U.S. market share on Gatorade.
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