Wasserman in talks with NGBs as agency expands Olympic business

Wasserman Media Group is in discussions with at least one U.S. national governing body about becoming its sponsorship sales agency. The conversations come on the heels of the agency’s move to combine its Olympics and action sports practices and expand its Olympics work from athlete representation to strategic marketing and property sales.

The California-based sports marketing company in May realigned its staff to create a new Action Sports & Olympics division. Leading the group are Wasserman principal Steve Astephen, who represents Travis Pastrana and Ryan Sheckler, and Dan Levy, vice president of Action Sports & Olympics, who represents Mia Hamm and others.
Levy credited the new resources being devoted to the group with helping it land gold-medal-winning gymnast Jordyn Wieber as a client shortly before the London Games. The group hired Tasha Schwikert, a former Olympic gymnast who won bronze in the 2000 Sydney Games, after creating the new division, and Schwikert recruited Wieber.

“The Jordyn signing is interesting because it seems like a natural extension for us, but without committing to growing the resources the way we did, we may not have been able to get into gymnastics,” Levy said.

In addition to signing Wieber, Wasserman has worked with USA Cycling on sponsorship sales and has begun talking to other national governing bodies about managing their sponsorship sales, as well.

Levy said the action sports and Olympics division will hire more staff and will lean on the rest of Wasserman’s staff to support the group.

“We’re in an aggressive mode and see an opportunity from here to Rio,” Levy said. “Rio is going to be enormous.”

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