SBD/July 31, 2012/Research and Ratings

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  • Smart TV Users Say ESPN, MLB.com Among "Must Have" Apps

    ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “must have” app, which ranked sixth among all responses. The MLB.com app ranked 12th. Both ESPN and MLB scored higher among GenXers (36-47) and Baby Boomers (48+) as compared to Echo Boomers (18-35). Streaming video apps were the most popular answers among respondents. Three of the top five responses were NetFlix, YouTube and Amazon Instant Video. The 18-35 demo chose YouTube as the “must-have” app over NetFlix (57% vs. 54%) (Harris Poll).

    MUST-HAVE APPS AMONG SMART TV/INTERNET-CONNECTED
    TV OWNERS (BY AGE DEMO)
    SMART TV APP
    TOTAL
    18-35
    36-47
    48+
    NetFlix
    47%
    54%
    48%
    37%
    YouTube
    44%
    57%
    42%
    29%
    Facebook
    35%
    45%
    32%
    23%
    Amazon
    34%
    36%
    35%
    30%
    Pandora
    28%
    33%
    24%
    23%
    ESPN
    21%
    19%
    23%
    23%
    Hulu+
    21%
    26%
    18%
    18%
    Twitter
    17%
    23%
    13%
    12%
    Syfy
    14%
    16%
    11%
    13%
    HBO Go
    13%
    13%
    19%
    10%
    Rhapsody
    9%
    13%
    7%
    7%
    MLB.com
    8%
    7%
    8%
    9%
    Vudu HD
    7%
    8%
    12%
    2%
    Conema Now
    7%
    9%
    7%
    4%
    Vimeo
    5%
    7%
    8%
    1%
    None of these
    23%
    28%
    23%
    28%

     

    Print | Tags: Research and Ratings, Harris Interactive
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