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Smart TV Users Say ESPN, MLB.com Among "Must Have" Apps
ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “must have” app, which ranked sixth among all responses. The MLB.com app ranked 12th. Both ESPN and MLB scored higher among GenXers (36-47) and Baby Boomers (48+) as compared to Echo Boomers (18-35). Streaming video apps were the most popular answers among respondents. Three of the top five responses were NetFlix, YouTube and Amazon Instant Video. The 18-35 demo chose YouTube as the “must-have” app over NetFlix (57% vs. 54%) (Harris Poll).
MUST-HAVE APPS AMONG SMART TV/INTERNET-CONNECTED
TV OWNERS (BY AGE DEMO)SMART TV APP TOTAL18-3536-4748+NetFlix 47%54%48%37%YouTube 44%57%42%29%Facebook 35%45%32%23%Amazon 34%36%35%30%Pandora 28%33%24%23%ESPN 21%19%23%23%Hulu+ 21%26%18%18%Twitter 17%23%13%12%Syfy 14%16%11%13%HBO Go 13%13%19%10%Rhapsody 9%13%7%7%MLB.com 8%7%8%9%Vudu HD 7%8%12%2%Conema Now 7%9%7%4%Vimeo 5%7%8%1%None of these 23%28%23%28%




