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SBD/May 16, 2012/Marketing and Sponsorship
Published May 16, 2012
SPINNING THE WHEELS: The Amgen Tour of California announced that Nissan has extended its sponsorship of the cycling race for two more years. The car maker will remain the official automotive sponsor through ’14. As part of the deal, Nissan will provide more than 40 vehicles for the event, including lead, operation and medical vehicles, as well as VIP cars included within the official race entourage and following the riders’ field on the course. In addition, Nissan will be featured as the sole presenting sponsor for Stages 3 and 7 (Amgen Tour of California).
GET YOUR RUN ON: In Boston, Chris Reidy reported Boston-based ad agency Arnold Worldwide is “launching new ads for New Balance” for the Minimus Ionix 3090 running shoe. The company said that the campaign “focuses on the sensory connection between a runner’s body and the environment the runner is in” (BOSTON.com, 5/15).
NO MORE SLIPPERY SLOPES: The NCAA men's and women's basketball rules committees this week announced that they are “recommending a change that requires basketball courts be ‘of a consistent surface’ so that player safety is not compromised.” CBSSPORTS.com’s Gary Parrish noted the change “must now be approved by the playing rules oversight panel next month.” The recommendation comes after Michigan State F Branden Dawson slipped on the center-court logo during the Quicken Loans Carrier Classic in November (CBSSPORTS.com, 5/15).