Giants WR Beckham Weighing Endorsements Winston Files "Famous Jameis" Trademark Nickelodeon Adds NASCAR Sponsorship Marketplace Roundup Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15
Upcoming Conferences and Events
SBD/November 15, 2011/Marketing and Sponsorship
Should The NCAA Prohibit Temporary Sponsor Signage From Playing Surfaces?
Published November 15, 2011
MORE OUTCRY: The latest example of logos causing players to slip occurred today at the FedExForum when Memphis G Chris Crawford slipped on a logo for the EA Sports Maui Invitational. ESPN's Brad Nessler said, "The stickers are not part of the normal floor, obviously. They are part of our sponsor. We appreciate that part.” ESPN’s Jimmy Dykes: “If the NCAA really wants to do something that really helps the game, makes those stickers like that on the floor illegal. It’s been a long time coming. We’ve seen it before and that should not be the case. We should be far advanced along in basketball to not continue to allow those stickers. I love the sponsors, I’m all for them. But we need to find another way to get those sponsors on the floor” ("Belmont-Memphis," ESPN, 11/15).