Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/November 15, 2011/Marketing and Sponsorship
Should The NCAA Prohibit Temporary Sponsor Signage From Playing Surfaces?
Published November 15, 2011
MORE OUTCRY: The latest example of logos causing players to slip occurred today at the FedExForum when Memphis G Chris Crawford slipped on a logo for the EA Sports Maui Invitational. ESPN's Brad Nessler said, "The stickers are not part of the normal floor, obviously. They are part of our sponsor. We appreciate that part.” ESPN’s Jimmy Dykes: “If the NCAA really wants to do something that really helps the game, makes those stickers like that on the floor illegal. It’s been a long time coming. We’ve seen it before and that should not be the case. We should be far advanced along in basketball to not continue to allow those stickers. I love the sponsors, I’m all for them. But we need to find another way to get those sponsors on the floor” ("Belmont-Memphis," ESPN, 11/15).