Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/November 15, 2011/Marketing and Sponsorship
Should The NCAA Prohibit Temporary Sponsor Signage From Playing Surfaces?
Published November 15, 2011
MORE OUTCRY: The latest example of logos causing players to slip occurred today at the FedExForum when Memphis G Chris Crawford slipped on a logo for the EA Sports Maui Invitational. ESPN's Brad Nessler said, "The stickers are not part of the normal floor, obviously. They are part of our sponsor. We appreciate that part.” ESPN’s Jimmy Dykes: “If the NCAA really wants to do something that really helps the game, makes those stickers like that on the floor illegal. It’s been a long time coming. We’ve seen it before and that should not be the case. We should be far advanced along in basketball to not continue to allow those stickers. I love the sponsors, I’m all for them. But we need to find another way to get those sponsors on the floor” ("Belmont-Memphis," ESPN, 11/15).