SBD/May 15, 2012/Marketing and Sponsorship

USA Basketball Inks Sponsorships With Burger King, Sunkist And 7UP

Burger King will introduce cups to celebrate the 20th anniversary of the '92 Dream Team
Burger King yesterday announced a sponsorship deal that makes it USA Basketball's official QSR. Burger King will introduce commemorative cups to celebrate the 20th anniversary of the '92 Dream Team, highlighting the '92, '96, '00, '08 and '12 squads. Each of the cups will feature jersey designs from one of the teams. The QSR and USA Basketball also will partner for the "Your Team. Your Voice." campaign, which includes interactive digital elements like selecting which jersey the team will wear in a July 12 exhibition (Burger King). Meanwhile, Sunkist Soda and 7UP formally announced that they have partnered with USA Basketball to become its official soft drink partner. Collectible cans will pair members of the ‘92 Dream Team with soda brands. Basketball HOFers Magic Johnson, Larry Bird, Patrick Ewing, David Robinson and Scottie Pippen will be featured on Sunkist, 7UP, A&W root beer, Canada Dry and Sun Drop soft drink cans, respectively, during a summer-long promotion for the USA Men’s National Team. Sunkist will also give fans opportunities to watch the USA Basketball Men’s National Team as they play in Las Vegas and Barcelona, as well as interact with USA Basketball alumni, including Dream Team members. The Sunkist fans that win the trip to Barcelona will also experience a presentation celebrating the Dream Team’s debut in the same city where it first won the Olympic Gold Medal 20 years ago. The limited-edition cans become available today at retailers nationwide (Sunkist).
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