Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/April 25, 2012/Marketing and Sponsorship
Olympic Athletes In Marketing Spotlight As Brands Prep For London Games
Published April 25, 2012
|Ewing will be featured on soda cans starting May 15
CASHING IN: The REGISTER’s Kelly Fiveash reports Virgin Media spent US$84.8M “on marketing costs in the telco's first quarter" which ended March 31. The company ran “TV, print, online and billboard ads featuring” Gold Medal-winning sprinter Usain Bolt and Virgin Group Founder Richard Branson. Virgin Media said that the extra publicity spend “paid off with the ISP adding the most quarterly net customers in two years” (THEREGISTER.co.uk, 4/25).