Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/April 25, 2012/Marketing and Sponsorship
Olympic Athletes In Marketing Spotlight As Brands Prep For London Games
Published April 25, 2012
|Ewing will be featured on soda cans starting May 15
CASHING IN: The REGISTER’s Kelly Fiveash reports Virgin Media spent US$84.8M “on marketing costs in the telco's first quarter" which ended March 31. The company ran “TV, print, online and billboard ads featuring” Gold Medal-winning sprinter Usain Bolt and Virgin Group Founder Richard Branson. Virgin Media said that the extra publicity spend “paid off with the ISP adding the most quarterly net customers in two years” (THEREGISTER.co.uk, 4/25).