JBL Signs Trail Blazers' Damian Lillard Red Bull Rolls Out Kris Bryant Promo Kvitova Signs Watch Deal With Ritmo Mundo Marketplace Roundup Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights
Upcoming Conferences and Events
SBD/April 25, 2012/Marketing and Sponsorship
Olympic Athletes In Marketing Spotlight As Brands Prep For London Games
Published April 25, 2012
|Ewing will be featured on soda cans starting May 15
CASHING IN: The REGISTER’s Kelly Fiveash reports Virgin Media spent US$84.8M “on marketing costs in the telco's first quarter" which ended March 31. The company ran “TV, print, online and billboard ads featuring” Gold Medal-winning sprinter Usain Bolt and Virgin Group Founder Richard Branson. Virgin Media said that the extra publicity spend “paid off with the ISP adding the most quarterly net customers in two years” (THEREGISTER.co.uk, 4/25).