Fanatics Gains Rights For NBA Replica Jerseys Auto-Owners Insurance Extends NASCAR Deal Nike Makes Batch Of LeBron 14's For Early Release Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship NFL Playoff Hosts Finalize Sponsor Activation Fleck Working To Bring "Row The Boat" To Minnesota Recent Tennis Trend Has Opponents Dressing Alike Starting Lineup Figurines Getting New Life
SBD/April 25, 2012/Marketing and Sponsorship
Olympic Athletes In Marketing Spotlight As Brands Prep For London Games
Published April 25, 2012
|Ewing will be featured on soda cans starting May 15
CASHING IN: The REGISTER’s Kelly Fiveash reports Virgin Media spent US$84.8M “on marketing costs in the telco's first quarter" which ended March 31. The company ran “TV, print, online and billboard ads featuring” Gold Medal-winning sprinter Usain Bolt and Virgin Group Founder Richard Branson. Virgin Media said that the extra publicity spend “paid off with the ISP adding the most quarterly net customers in two years” (THEREGISTER.co.uk, 4/25).