SBD/March 22, 2012/Franchises

Heat's Woolworth Calls Report Of Soft Ticket Demand In Year Two Of Big Three "Nonsense"

A report that the Heat had partnered with member-based website Goldstar.com “to unload excessive ticket inventories and compete with other secondary ticket brokers” has “already stirred the ire" of team execs, according to Craig Davis of the South Florida SUN-SENTINEL. Heat President of Business Operations Eric Woolworth, who “normally plays public comment close to the vest, called the claim ‘nonsense’ in a written response posted on the Heat's web site.” He went on “to term as ‘idiocy’ a contention in the article that demand for tickets in Year 2 of the Heat’s Big Three has fallen to the point that the team is having to offer tickets [at] bargain-basement prices.” Woolworth wrote, “The fact is that every home game this year has been sold out and attendance on a per game basis is actually up over last year because we have sold more standing room only tickets than we did last year.” He continued, “The fact is that Goldstar.com apparently bought some limited number of tickets through our Group Ticket department at the full Group price like any other ticket purchaser could do. Beyond that we have no relationship with them” (SUN-SENTINEL.com, 3/21).
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