Menu
Franchises

Heat Partner With GoldStar.com To Offer Discounted Tickets As Demand Dips

Demand for Heat tickets has dipped to the point that the team has "begun offering tickets at up to half off the regular price, in an attempt to unload excessive inventory and compete with bargain basement deals found on the secondary market," according to Adam Beasley of the MIAMI HERALD. The Heat have "tasked a third-party ticket service, GoldStar.com, with doing its price-chopping" in a way to "not offend season-ticket holders who paid full freight." GoldStar launched the Miami component of its website yesterday, and GoldStar CEO Jim McCarthy said, "If a game is 95 percent sold out, it's an opportunity for a venue to make a few more dollars, get more people in the building." Beasley notes partnering with GoldStar allows the Heat to sell "leftover inventory at a price that's competitive with StubHub, yet saving them the embarrassment of having an open fire sale." Tickets to the April 19 game against the Bulls have a $125 face value, but "can be had for just $65 through GoldStar." StubHub's cheapest ticket for that game currently is $79. Meanwhile, the NHL Panthers are "offering seats through GoldStar for as little as $15" (MIAMI HERALD, 3/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/21/Franchises/Heat-tickets.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/21/Franchises/Heat-tickets.aspx

CLOSE