SBD/November 14, 2011/Marketing and Sponsorship

Ad Monitor: "UFC On Fox" Debut Features Three Spots From U.S. Marines, Verizon

The U.S. Marine Corp. and Verizon led all advertisers with three spots each during the debut of “UFC on Fox” Saturday night. The U.S. Marines Corp. had the most air time overall, with two 30-second ads and one 60-second spot. Verizon aired two 15-second commercials and a 30-second ad. UFC partners TapouT and Anheuser-Busch each had two 30-second spots during the broadcast. The following chart presents the national ads that aired during Fox' coverage of the event from 9:00-10:00am ET. The chart does not include regional or local ads. The feed was monitored from Charlotte's WCCB-Fox.

ADVERTISER (BRAND)
15-SECOND SPOTS
30-SECOND SPOTS
60-SECOND SPOTS
U.S. Marine Corp*
--
2
1
Verizon (Casio G'zOne Commando phone)
2
1
--
Anheuser-Busch (Bud Light)*
---
2
---
TapouT*
---
2
---
Ubisoft ("Assassin's Creed: Revelations")
---
2
---
Ford
---
1
---
Rooms To Go
---
1
---
THQ ("UFC Undisputed 3")
---
1
---
20th Century Fox ("The Sitter")
---
1
---
Warner Bros. ("Sherlock Holmes: A Game of Shadows")
---
1
---
 

NOTES: Ubisoft's promotion of “Assassin's Creed: Revelations” featured Vikings RB Adrian Peterson, Bulls G Derrick Rose and UFC fighter B.J. Penn. Also, the following Fox and/or UFC programming was promoted during the broadcast, with their frequency listed parenthetically: "NFL on Fox" (3), UFC PPV event Nov. 19th (2), “The Big Bang Theory” (1), “The X Factor” (1) and UFC coverage on Fuel TV (1). * = Official UFC marketing partner.

Return to top

Related Topics:

Marketing and Sponsorship, UFC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug